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Fossil.com - Click Here
Fossil was founded in 1984 at a time when watches were created for
function rather than fashion. The company sought to fill this void in the
market and began designing watches to act as a fashion accessory. Fossil
incorporated a fifties Americana design into the brand image in an attempt
to target value driven consumers. The concept paid off and Fossil quickly
emerged as the leader of a growing industry. Today Fossil produces over
three hundred different styles of watches in a line which continually
changes.
Fossil's renowned designers constantly study emerging fashion
trends to bring consumers the most unique and innovative products. After
augmenting the watch selection choice for consumers, Fossil expanded its
selection to other fashionable accessory items. Fossil introduced small
leather goods in 1992 for men and women. Wallets, belts, key chains and
backpacks helped Fossil establish its expertise in leather goods. In 1995,
Fossil moved into the eyewear market introducing uniquely designed
sunglasses creatively capturing the Fossil image. This move represented
just one more step in Fossil's effort to strengthen the accessory market
with innovative style and quality aiding the company in its continued
growth.
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genuine diamond accents this watch constructed from 100% stainless steel.
Water resistant. Includes an 11 year warranty and arrives in a collectable
tin. |
