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The clickable words in a hyperlink. Example: in “Buy shoes online”, the anchor text is “Buy shoes online”.

A link from one website to another. Backlinks are a key ranking factor in SEO.

Unethical SEO tactics that try to trick search engines (risking penalties).

A link that points to a page that no longer exists (404 error).

The preferred version of a webpage when duplicate or similar content exists.

When search engine bots (like Googlebot) visit your site to index pages.

The number of pages Google is willing to crawl on your site during a given time.

A score (developed by Moz) predicting how likely a website is to rank in search engines.

The process of telling Google to ignore certain backlinks pointing to your site.

A regular link that passes SEO value (“link juice”) to the target page.

A score from Ahrefs that measures the backlink strength of a website.

Identical or very similar content appearing on multiple pages, which can hurt SEO.

A link from your site pointing to another website.

Publishing an article on someone else’s site in exchange for a backlink.

The process where Google adds your web pages into its database after crawling.

A link from one page on your site to another page on the same site.

The search term or phrase users type into Google.

Overusing keywords in content in an attempt to manipulate rankings (bad practice).

The practice of acquiring backlinks from other websites to boost SEO.

The SEO value or authority passed from one page to another through a backlink.

When two websites agree to link to each other.

A link with a rel="nofollow" tag that tells search engines not to pass link equity.

Visitors who find your website naturally through search engines, not paid ads.

The process of contacting website owners/editors to request backlinks.

A Moz metric predicting how likely a single page is to rank.

A group of websites created for the sole purpose of building backlinks. Risky for SEO.

Visitors who come to your website through a link on another site.

The page you see after entering a search query on Google.

A file that lists all the important pages of a website, helping search engines crawl them.

Low-quality or manipulative backlinks that can harm rankings.

A backlink from a suspicious or low-quality site that could hurt SEO.

Ethical SEO techniques that follow search engine guidelines.